a cura di GM Servizi

L'Academia Barilla di Parma ospiterà la nuova edizione dell'evento "Elevate the Experience 2019"

Unisciti a Sitecore per questo evento in presenza e scopri di più su:

  1. Le esperienze sono ciò che i clienti stanno acquistando, non solo i prodotti
  2. Elevare le aspettative del cliente rende le interazioni personalizzate la nuova norma
  3. La Digital Experience Platform di Sitecore consente alle aziende di elevare l'esperienza offrendo ai clienti una personalizzazione a livello individuale ottimizzata in tempo reale
  4. Offrire innovazioni tecnologiche permette alle aziende di connettersi con i propri clienti e costruire relazioni di lunga durata sulla base della conoscenza del cliente
  5. Ascolta le storie sugli straordinari risultati ottenuti dai clienti di Sitecore



10.00 Registration and breakfast
10.30 Elevate The Experience
Meeting customer expectations in the experience economy isn’t easy. But it is possible. It just takes commitment—and, of course, advanced technology helps. By customizing web experiences based on past preferences, companies can demonstrate their appreciation of and value to their customers. Learn how world-renowned brands are achieving impactful results by changing the way they engage with customers via more meaningful experiences.

Keynote by Sitecore
11.30 Future of Retail
Consumers no longer distinguish between online and offline. They look at the sum of the total experience across channels and platforms. You can no longer have a top-tuned online shop that does not match your physical store. And the other way around. The experiences need to support each other – and preferably create a natural progression for the customer around your brand. Get a fascinating inspiration journey into the trends and themes that set the direction for retail in the future. And get answers to questions like: What does the digital future look like? What tendencies will affect your customers and your business? How do you connect online and offline even better – and how do you use the experience in the physical space to your advantage?

Michael Tandrup, AKQA Digital Director – Sitecore implementation
12.30 Lunch and networking
13.30 Microsoft Strategic partnerships
Fabio Santini, Microsoft OCP & SMC Lead
14.00 The digital ecosystem of Alpitour
Federico Tonioni, Responsabile Servizi Applicativi - Area E-Commerce Web B2C, Alpitour
14.30 Iperal: Unlocked Digital Platform
Iperal, an Italian retailer with 36 stores in Lombardy, expressed the need to have more insights on how its clients approach the different digital touch-points in order to collect data, statistics, behaviours and habits. We started the journey by building an online presence that is consistent with modern trends and supported by a platform which enables the evolution of the new digital ecosystem of Iperal. The retail company will now be able to reap the first important results thanks to the introduction of contextual marketing features.

Pierluigi Sacchi, Unit Manager at Cegeka
15.00 Coffee break
15.30 The Business Case for digital Investment
Almost half of companies fail in taking a scientific approach to technology investment. An approach very much needed in order to build a solid business case for investing in new technology like Machine Learning & Personalization. The absence of a business case is a key reason for lack of investment in digital strategy, along with poor boardroom understanding and the perception of digital as tactical. CMO's are widely responsible for building the business case for technology investment but how can they do more to quantify the benefits of this new technology.

Jannik Devantier, Sitecore Head of Value Engineering EMEA
16.15 The Barilla journey for marketing transformation
People are using digital devices in their everyday lives to connect, to interact, to look for information, to entertain, to shop. New decision-making moments taking place a hundred million times a day in mobile phones, laptops and wired devices of all kinds. Decisions that might influence the relationship with our brands or the purchase decisions. Barilla will share some highlights of the journey they have embraced to change the way to do marketing considering the challenges of doing marketing in a digital world.

Silvia Sartori, Barilla Group Marketing – Digital Strategic Platforms and CRM Manager

Barilla – The Italian Food Company. Since 1877.
The story behind Barilla Group, the third generation family-owned world leading pasta maker.

Roberta Bragoli, Barilla Academia
17.00 Thank you & drinks
18.00 Cooking class with Barilla Chefs*
* Sitecore would like to give you the opportunity to be part of a cooking course at Barilla Academia with their very own Chefs from 6pm to 10pm. There are limited spots available. We will confirm your participation one week prior to the event.


Sitecore è leader globale nel settore dei software di gestione dell’esperienza che offrono il context marketing. La piattaforma Sitecore® Experience Platform™ che gestisce i contenuti, fornisce intelligenza contestuale e automatizza le comunicazioni e offre una vendita personalizzata scalare, permette ai marketer di trasmettere messaggi in contesti adatti su ogni canale in tempo reale – prima, durante e dopo una vendita. Attualmente sono oltre 4.900 brand leader a livello mondiale – tra cui American Express, Carnival Cruise Lines, easyJet, e L’Oréal - ad affidarsi a Sitecore per costruire interazioni personalizzate con i propri clienti, creare fedeltà e generare ricavi.
Per maggiori informazioni su Sitecore, visita il sito:

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